Campaigns, websites and funnels we have delivered for real businesses. Open any project to see what we did and how it turned out. New results appear here the day we publish them.
RL Bioresearch · Research peptide supplier · United States
Meta lead ads that brought in 271 research-peptide leads at $2.25 each
Compliant Facebook and Instagram ads sent buyers to a first-order offer page that unlocked 10% off, then into the store with the code already applied at checkout. One ad alone brought in 271 leads at $2.25 each, with Meta Pixel and Conversions API tracking every sign-up.
RL Bioresearch sells high-purity research peptides online, a category where Facebook and Instagram reject most ads. The brand wanted a safe way to reach new buyers on Meta, collect their email addresses, and turn first-time visitors into first orders.
What we did
Wrote and designed policy-safe ads that sell the first-order offer, not the product
Built a separate offer page that unlocks 10% off (code WELCOME10) in exchange for an email
Sent every sign-up to the store with the discount already applied at checkout
Kept the Meta Pixel on the offer page only and tracked store sales through Conversions API
Ran the lead campaign and tested three ads to find the winner
The outcome
The best ad brought in 271 leads on $609.51 of spend, a cost of $2.25 per lead, with men and women aged 35 to 64 responding most. Every lead went into the brand's own email list and landed in the store with 10% off already applied. The video walks through the live Ads Manager numbers, the offer page and the store checkout.
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