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Christmas Spirit Film Festival · Film festival · Birmingham, UK
Six-audience email campaigns to sell festival tickets
Set up Zoho CRM and Zoho Campaigns, cleaned and imported six audience lists, authenticated the sending domain and sent branded, personalised emails with a ticket offer. The festival came back for a second round of press and partner emails.
A walkthrough of the live campaign in Zoho Campaigns: domain authentication (SPF and DKIM) so emails reach the inbox, test sends, the personalised email templates and the real campaign reports.
Proof from the project
Reports and designs
Zoho Campaigns report for the Film Industry email: 498 delivered, 178 opens, 12 ticket clicks.
Film Industry email: the Industry Day programme with the early-booking offer.
Audience email: festival screenings for people who voted in the Audience Choice Awards.
The brief
The Christmas Spirit Film Festival in Birmingham needed to sell tickets to six very different audiences: film industry contacts, companies, schools and colleges, past audiences, the press and strategic partners. Their contacts were spread across old spreadsheets, and nothing had been set up to send branded, trackable email.
What we did
Set up Zoho CRM and Zoho Campaigns for the festival
Cleaned, de-duplicated and imported six audience lists
Authenticated the sending domain so emails land in the inbox, not spam
Designed branded email templates in the festival's look
Wrote personalised copy and a ticket offer for each audience: film industry, corporate, education, past audience, media and partners
Scheduled the sends and tracked opens and ticket clicks
The outcome
Across six campaigns, 3,239 emails went out and 96.6% reached the inbox. They brought 738 opens and 43 clicks through to ticket booking. The Film Industry email alone reached 178 opens and 12 ticket clicks, and the festival booked us again to run its press and partner campaigns.
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