Wick & Wren

A small-batch candle store built around scent rather than SKUs. A four-question scent finder matches shoppers to a fragrance family and three candles, while arched product cards, a discovery-set upsell and a free-shipping meter in the slide-out basket lift average order value.

Industry

Ecommerce & Retail

Platform

Shopify, WordPress

Website type

Ecommerce, Multi-page Website

Primary goal

Sell Products

Style

Warm

Palette

Oat cream, Sage green, Warm black

This concept uses a fictional brand and demonstration content. Forms and checkout flows inside the demo are non-operational.

Designed for

Built for Independent candle and home-fragrance makers; Small-batch soap, wax melt and diffuser brands; Makers moving from markets and Etsy to their own store; Gift shops with a signature scent line.

Key sections

Home page
Shop page
Product page
About page
Cart page

Functionality highlights

Scent finder quiz with family breakdown and three add-to-basket picks
Product page with scent swatches, three sizes, quantity and live price
Slide-out basket with quantity controls and free-shipping progress bar
Shop filters by scent family plus sorting
Basket page with promo code (WREN10), totals and validated demo checkout
Discovery-set bundle upsell, FAQ accordions and newsletter signup

How we would customise it

Your real services, team, pricing, photos and contact details replace the demonstration content across every page. Forms, booking and estimator tools connect to your CRM and calendar, with SEO basics and analytics set up before launch.