Lanternway Life

A premium multi-page site for an independent life insurance and IUL agency. Its centerpiece is an interactive term-vs-IUL chart that lets visitors model age, budget and credited rate, which turns a confusing product into a clear trade-off and leads into a strategy-call booking.

Industry

Insurance

Platform

Webflow, WordPress

Website type

Appointment, Multi-page Website

Primary goal

Book Appointments

Style

Editorial, Premium

Palette

Dark forest green, Champagne, Ivory, Deep pine

This concept uses a fictional brand and demonstration content. Forms and checkout flows inside the demo are non-operational.

Designed for

Built for Independent life insurance and IUL agencies; Financial professionals selling permanent life; Agents who work with business owners (key person, buy-sell); Advisors who sell through booked strategy calls.

Key sections

Home page
Life Insurance page
IUL page
About page
Contact page

Functionality highlights

Interactive term vs. IUL chart with cash-value and death-benefit views (illustrative)
Sample term rate table and plain-language product explainers
Rotating testimonial with selectable quotes
Strategy-call booking form with interest chips, date and call format
FAQ accordions on home, life insurance and IUL pages
Sticky header with active-page state and mobile menu
Compliance-style footer disclaimer for IUL illustrations

How we would customise it

Your real services, team, pricing, photos and contact details replace the demonstration content across every page. Forms, booking and estimator tools connect to your CRM and calendar, with SEO basics and analytics set up before launch.