Aurelle

A quiet-luxury jewelry store that removes the two biggest blockers to buying fine jewelry online: ring size and personalisation. An on-screen ring size finder and a live engraving preview rendered inside the band in the chosen metal sit right on the product page, backed by bridal education and private appointment booking.

Industry

Ecommerce & Retail

Platform

Shopify, WordPress

Website type

Ecommerce, Multi-page Website

Primary goal

Sell Products

Style

Editorial, Luxury

Palette

Ivory, Antique gold, Jet black

This concept uses a fictional brand and demonstration content. Forms and checkout flows inside the demo are non-operational.

Designed for

Built for Fine and demi-fine jewelry brands; Engagement ring and bridal jewelers; Independent goldsmiths selling online; Personalised and engraved gift brands.

Key sections

Home page
Shop page
Product page
Bridal page
About page

Functionality highlights

Ring size finder: match a ring on screen (with card-based screen calibration) or measure finger circumference
Live engraving preview inside the ring band, in the chosen metal and one of three lettering styles
Product page with metal selector and live price, ring size, engraving add-on and gift wrap
Shop filters by piece, metal and price with sorting
Slide-out selection with free insured shipping progress bar and in-drawer demo checkout
Bridal page with the four Cs, made-to-order journey and appointment booking
Rotating testimonials, FAQ accordions and validated forms

How we would customise it

Your real services, team, pricing, photos and contact details replace the demonstration content across every page. Forms, booking and estimator tools connect to your CRM and calendar, with SEO basics and analytics set up before launch.